A balanced and fair gender match in business is good business
Guest post by Bob Grove, CEO of Edelman North Asia. A version of this article originally appeared in Communications Director Magazine. In many ways I am a ‘typical bloke’. While I am conscious of my...
View Article#InPepWeTrust
Forgive my combining of two obsessions. My football team, Manchester City, has hired the coach most people would say is currently the greatest in the world: Pep Guardiola. He is well known for playing...
View ArticleHow many planners does it take to change a light bulb?
When I was a planner in an ad agency I was told my job was three things: To provide the creatives with an insight that they could build an idea on (the intellectual bit). To make sure that the view of...
View ArticleWhat is the Trump factor for US brands abroad?
Donald Trump is not the least popular President of the United States abroad. Well not just yet. That title is probably still held by George Bush who, thanks to the Iraq war, inspired 11-30 million...
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Trust’s a bust…except in Asia Pacific Middle East & Africa
Trust is in crisis globally, with 19 of the 28 countries we poll annually now distrusting states. Trust in the four institutions of business, government, media and NGOs have all declined this year...
View ArticleWhen you can’t get a dance at your own party.
In the last month I must have looked at over 400 case studies as jury member at the Asia Pacific Effies and as PR jury chairman and integrated jury member at the Dubai Lynx. The news for the PR...
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Guest Post – Consumer Relationships That Last
How can brands build deep and lasting connections with target audiences? And what do brands that enjoy strong relationships have in common? By Bob Grove The cacophony of the last few months around...
View ArticlePR’s PR problem
Paul Holmes of the Holmes Report just took aim at PR firms for; “jettisoning the term “public relations.” He believes; “practitioners are turning their backs on the one thing that differentiates PR...
View ArticleTHE RUTHLESS APPLICATION OF COMMON SENSE #2
Top tip #14; be the best at at least one thing. No great books on business management have been written by PR people. We are traditionally crap at it. We rise to the top or ownership of PR agencies by...
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Jackie Cooper: PR Hall of Fame
My signature was barely dry on the employment contract and I had not yet even set foot in the Edelman UK business and when Richard Edelman said: “I think we need to buy that JCPR agency. Go and see...
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